The humans behind Dasos & Paralias.
No corporate language. No headcount stats. The agency Shefali Walia would have hired if she were a developer.
Shefali Walia built this because she was tired of watching good properties get bad marketing.
Shefali spent years at the intersection of AI, marketing, and B2B strategy, building go-to-market systems for companies explaining complex value propositions to audiences making high-consideration decisions.
Real estate, she realised, is the highest-consideration decision most people in India ever make. And the marketing serving it was treating it like a commodity sale.
Dasos & Paralias is the agency she would have hired if she were a developer. One that understands buyer psychology, knows how to build with AI rather than just talk about it, brings genuine craft to the creative, and tells you the truth about what is working.
"I started building conversational AI buyer journeys for real estate projects and saw something that changed how I think about the industry: when the conversation is designed properly, buyers stop feeling sold to and start feeling guided. That is the experience we are trying to build for every project, not just better ads, but a better relationship between a buyer and the property they will spend 20 years of their financial life on.
Small team. Deep work. Deliberately focused.
We do not take on more projects than we can genuinely focus on. Every project at D&P involves Shefali directly in the strategy, the journey design, and the creative brief. We bring in specialist collaborators, conversation designers, AI developers, creative directors, who work exclusively in real estate.
Genuine AI capability, not outsourced, not bolted on
We design and build the conversational AI journeys, the creative intelligence system, the automation architecture. We do not resell a white-label tool with our logo on it.
Real estate-only focus
Every framework, every observation, every creative approach, from real estate campaigns. Nothing adapted from FMCG, SaaS, or e-commerce.
Honesty about what does not work
We have had campaigns that underperformed. We know why. We do not hide this in reports that emphasise reach. We tell you what happened and what we changed.
Ownership transfers with us
Everything we build belongs to you: AI flows, automation sequences, creative library, audience lists. If we part ways, you keep everything. No lock-in.
Being clear about what we are not is as important as what we are.
- A full-service traditional agency
We do not run outdoor, print, or broadcast. We are a digital marketing and AI systems studio.
- A portal or listing platform
We do not compete with MagicBricks or 99acres. We drive leads to you, not to a marketplace where you compete with everyone else.
- A vendor
We do not take a brief and execute without strategic input. If the brief is flawed, we say so. That is doing the job properly.
- Cheap
The work, conversational AI design, creative intelligence systems, persona research, takes time and expertise. We price accordingly. Value, not volume.
- For developers who need ads live in 24 hours
We need to understand the buyer before we build the journey. That takes a week of thinking before a rupee of budget is spent.